Hairdressers, salons, and spas are one of the most popular business categories who make use of LoyaltySpace.
These business find success with loyalty marketing for a number of reasons:
Firstly, they will deal with a smaller number of higher value customers, relative to say, a bar or retail shop. This places a premium on customer loyalty and trying to ensure that your customers stay with you over the long term.
Secondly, the types of products which these businesses sell is really amenable to tailored marketing and special offers.
Thirdly, these businesses really exist on word of mouth marketing, as the customers are very likely to tell their friend if they have a good experience. A well structured customer loyalty program can be a key tool in encouraging this word of mouth marketing.