Steps Involved In Implementing Loyalty in a Box
Loyalty in a box is designed to be small business friendly and therefore simple to manage. However, even the most basic loyalty program needs a little time spent setting up and marketing the program to your customers. This page describes what is involved in rolling out a ‘typical’ loyalty program based on LoyaltySpace.
Step 1: Try Before you Buy
You start by testing the LoyaltySpace software to get a feel for whether it suits the needs of your business. This is a free and fully functional trial with no commitment.
Step 2: Register Customers On Your Loyalty Program!
You decide you like the LoyaltySoftware and want to go ahead with your loyalty program. Hooray! You’ll be able to get up and running straight away, marketing your loyalty program to your customers and signing them up to the program. LoyaltySoftware will remain free for 30 days.
Step 3: Design and Order Plastic Card!
Though a plastic card is only an optional extra with the software, most of our customers design and purchase plastic cards that you will distribute to the customers who ‘sign up’ to your loyalty program. We can provide Mag Stripe Cards, Bar Coded Cards and Smart Cards for your scheme of suppliers who will supply you with high quality plastic cards that fit your unique designs and requirements.
Step 4: Start Loading Data Into LoyaltySpace!
Each time a customer purchases from you, you can scan or record their loyalty card number, and enter basic details about the transaction into LoyaltySpace. Most of the value of a loyalty program is in the data you collect. This allows you to reward your loyal customers, and to create tailored offers and marketing campaigns that are based on their previous transactions.
Step 5: Generate Tailored Marketing Offers and Rewards
You can use the customer and transaction details recorded within LoyaltySpace to generate marketing messages and special offers that are tailored based on what your customers have purchased before. This can reduce the cost of your marketing spend, and ensure that you create the best possible response and footfall based on your offers. For instance, if you run a bar, you could generate one offer for people who have previously purchased wine, and one offer for people who have previously purchased beer – better targeting, better response rates, more effective use of marketing spend. Any offers you generate can then be pushed out to your customer via E-Mail, SMS Message, or via your own mobile loyalty portal..
Step 6: Reward Your Customers
As well as the special offers that you are offering to customers via LoyaltySoftware, you may also choose to issue your customers with credits that are accrued or earnt based on their purchases. LoyaltySpace will allow you to implement the simple ‘buy 9 coffees get one free’, or something more sophisticated such as cash-back points that can be redeemed in store. LoyaltySpace will allow you to track, manage, issue, and control redemption of these points via a simple barcode system.
And That’s It!
By doing all of the above, you’ll be building a much better relationship with your customers – creating an incentive for them to shop with and visit you and increase their loyalty to your business. You’ll also be advertising and marketing much more effectively by appealing to the unique interests of your customer base.
The above is just a generic process. The system is flexible enough to support lots of different variations on this basic workflow. Contact us for a discussion on how it could suit your requirements.